That AH-HA moment....

Have you ever been walking along and things you really need just fall into your lap, or you just "wing-it" and finish your task with stellar quality and say "man that was a really good job"?   No? yeah, me either.  It seems we all need to work to get the end result we need.

I had a huge AH-HA moment last week that just really made me feel proud from the inside out.

I have been in the process of moving my family's home to a new house.  I had originally planned to take the week off to focus on getting our belongings moved.  But, in the life of a Real Estate Agent, that never fully means you are free from work.  There are always things going on with current contracts that you have to tend to, phone calls to answer, showing requests to confirm, and emails to read.  So when agents say "take time off" we really mean that we just aren't lead generating.  Because afterall - to stay afloat as an agent - lead generation consumes 80% of the work you do.

So mid-week last week I get a call from a neighbor to one of the houses I currently have listed.  On the phone we talked about his situation with he and his 4 other siblings selling his mother's house.  In the midst of the discussion I'm recalling the house he has and realize it is the best house in this highly sought-after neighborhood.  Now, regardless of the size of the house, I would have still made the appointment during my busy week, because, well, at the end of the day, work never stops.  At the end of the phone conversation he informs me that he is interviewing other agents as well.

Competition?  Hmmm, what do I have to show this prospect that others don't?  The wheels start turning.  What do I have that other's don't?

AH -HA!!

I have a marketing plan!   I have an education in marketing!  I have a passion for marketing!

So, I dropped my boxes, jumped in the shower, flew to the office and put my plan to paper.

Selling a house is way more than putting a sign in the yard and punching some quirky words into the MLS....its standing on a platform and shouting to the world "THIS HOUSE IS FOR SALE AND ITS FABULOUS!"

I devised a spectacular plan to market this client's house and I mapped it out for him in a 7 day schedule.  And the entire marketing plan was built to take place before the house even hit the market.

It's called the PRE-Marketing plan. 

I drove over to my client's house feeling nervous, excited, and curious all at the same time.  From the moment I stepped in I felt like I had complete control of the entire situation.  I went over each day's schedule of the Pre-Marketing Plan and let him know exactly what I was going to do to help sell his house quickly.   After all the questions were answered and I felt he understood the importance of things like a Neighbor's Only Open House, a Broker's Only Open House and double Open Houses on the weekend he looked at me and said "I interviewed 3 other agents for this house and it will be my recommendation to the other siblings that you sell our house" 

AH-HA!!!  PRIDE!  I felt proud and confident that I have achieved the one goal I set out when I first decided to get my real estate license.  That goal was to do it better.   And yes, I'm a new agent, and yes I have that new blind ambition, but there really IS a better way to do everything.  There are no rules.  Well, ok yes, there are rules, but there are no limits to creativity within those rules.  When you lack creativity or you tell yourself "that doesn't work" then you end up being the one that doesn't get picked.


Have a plan, have confidence in your plan, believe in your plan and then put the plan to action.

Houses should be sold with a plan.  If you want to see what that plan looks like, LET'S TALK!